We start by mapping what's out there. This activity can cover consumer behavior (social, buying), press coverage, cultural trends, retailers, community interactions, competitors’ strategies, as well as your own brand’s behavior. We aren't in the business of long, word-y decks - we favor visual proof because it's easier to understand and leads quickly to creative ideas.
With data in hand and depending on the project’s needs, we then clarify the key business and communications challenges, audience personas, brand strategy/purpose, creative campaign and content ideas and more.
We then galvanize internal and collaborating teams around the thinking, establish measurement frameworks and optimization techniques… and get the thinking out into the wild.
With solid foundations and hypotheses in place, everything that comes is an experiment. We help establish target goals, ideas, and execution. Nothing is ever finished.